Hi, I'm Elise!

U.Me Play
In case we haven't met, my name is Elise, and I am the founder of U•Me Play. This smiling ray of sunshine with me is my daughter Max that you may know from @the_girl_named_max.

A little about me, I'm an Educational Consultant, Parenting Coach (Circle of security-parenting) a Teacher (Master of Education, Major - Early childhood) and a Holistic Sleep and Wellbeing specialist. My background stems from over 18 years in the early childhood space working as a director of an exceeding early childhood centre and as an early learning consultant (as well as all of the roles that came about before these). My key focus is supporting positive behaviour through attachment and relationship based science and of course learning through PLAY!

It wasn't until I became a mum that I realised just how much quality information parents are not privy to. There was such an overwhelming amount of marketing out there that suggested we needed every gadget and light up toy or our child may not learn, and my passion to show the power of open-ended play only grew stronger - eventually resulting in me taking the giant plunge and selling our home to support the launch of this little brand we now call U.Me Play.

U.Me Play is so much more than a toy store though. My mission is to create a movement in the way we raise children. I want to improve the mental health outcomes of our next generation by empowering parents and early childhood professionals to follow their intuition, to always lead with love and to understand the scientific evidence that underpins relational approaches to parenting and teaching. You can learn more about my professional learning courses and parenting courses by exploring the website under 'for families' or 'for professionals'

One of my favourite sayings is that "a toy is simply a toy in the absence of a nurturing relationship", and I'm now fairly certain a brand is simply a brand in the absence of a nurturing relationship with our customers that we call family.