Friendly toys EU is owned and operated by a small family of 4, Donatas, Sigita, Goda and Saule. Dad Donatas works with wood, Mum Sigita hand-paints the toys while little daughters Goda and Saule run the Inspiration and Criticism department. They live and create the toys in the countryside of Lithuania.
"One of our goals is to create toys that would stay interesting even after the kids have grown up. It takes a long time to design a toy. We keep drawing, discussing and working on the design until all four of us are happy with it. But after all, our favourite part is holding the final result in our hands. It’s just the best feeling!"